“We give them radio sets so they can come together weekly and listen to the magazine,” Gideon told me.
So, with project support, he bought them one. Visiting listener communities, Gideon found that some did not have a radio set. Gideon’s experience with the magazine inspired him to start listener groups, in coordination with FRI. Every week there is a guest on the show, an extension agent who can discuss the topic and take questions from listeners who call in. Gideon plays a portion of the audio in English, and then he stops to translate that part into Twi, the language of the Ashanti people. Gideon has played Access Agriculture audios so often he can’t remember how many he has played. After the interviews, Gideon plays an audio track, to share fresh ideas with his audience. The show starts with recorded interviews, where farmers explain their own knowledge of a certain topic, like aflatoxin, which is so important that Gideon had several episodes on this hidden toxin that can contaminate stored foodstuffs. Farm women do more work and have less time than most people, but they told Gideon that they were usually done with their chores by 8 PM, so that’s when he airs Akuafo Mo, every Monday for an hour. He found that they had more time on Monday evenings. The magazine, Akuafo Mo, means “Thank You Farmers” in the Twi language.īefore he started the show, Gideon (together with FRI) did a baseline study of the farmers in his audience. With encouragement from FRI, Gideon started a weekly magazine show for farmers, where he plays Access Agriculture audio tracks. Since 2010 Gideon has been pleased to be part of an effort by Farm Radio International (FRI) that supported radio stations in Ghana, including ADARS FM, to reach out to farmers. The tricky part is making sure that the program connects with the audience, as I learned recently from Gideon Kwame Sarkodie Osei at ADARS FM, a commercial station in Kintampo, a town in central Ghana. It’s a simple matter to play a soundtrack about farming on the radio. Outro tipo de manejo sustentável da terra.
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